I have already been asked too many times since yesterday evening to place Jobs in the pantheon of CEOs. And for that course, Cook is, you will pardon the expression, an executive chef extraordinaire. ![]() Tablets of most of its competitors are gathering dust or being sold at fire sale prices, as Hewlett-Packard was forced to do when it exited the business entirely. Apple’s biggest problem these days: The company can’t keep up with the demand of its iPads. Can one even call it a computer company anymore? Cook’s biggest strength is moving products from gestation to the hands of over-eager customers. That sort of thing was important when Apple was looking past minuscule market share for some respectability, to make the leap from the small sandbox of extreme loyalists to a beachhead in the mainstream of consumerism.Īpple is now the epitome of mainstream. Jobs’ prime days were well behind him before his last two public appearances this year, at the WWDC and, serendipitously, at the Cupertino town council to pitch for Apple’s new headquarters.īut Apple doesn’t really need a showman anymore, or even a legacy, though Job’s shadow will be long, and his shoes impossibly large to fill. The lines of succession and responsibility have been carefully crafted and are as sleek as any piece of hardware Apple has ever designed.Ĭook is no showman in the mold of Jobs, but that doesn’t matter. While Jobs himself is irreplaceable, nobody is indispensable. ![]() He and Jony Ive have been Jobs’ two right hands for ages. There is no question that the Man of the Hour is now Tim Cook - Apple’s man of the future.
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